I’m Rafiandra — I don’t just design screens. I design products that move the numbers a business actually cares about.
For seven years I’ve worked at the seams between product, engineering and research — from fintech and EdTech to leading the Legion design system, and now designing national-scale government platforms at INA Digital (PERURI Group). I like ambiguous, high-stakes problems where good design quietly removes friction nobody thought could go away.
Along the way I’ve taught UX at Hacktiv8 and Purwadhika, and these days I’m deep in AI-assisted design workflows — cutting production time without cutting quality.
7yrsDesigning products end-to-end
3Industries — fintech, EdTech & gov-tech
2Design systems built & led
50%Faster output with AI workflows
Experience
Product Design SpecialistINA Digital (PERURI Group)2025 — Now
Product DesignerThe OCX2025
Product Design & Design System LeadTelkom Indonesia2020 — 2025
UI/UX DesignerSinbad2020
Jr. UI/UX DesignerCashbac2019 — 2020
Capabilities
Product & UX DesignUI DesignDesign systemsCross-functional alignmentConversion optimizationFeature adoption strategyDashboard & analytics vizAI design workflowVibe codingMentorship & UX education
